Managing Your Personal Brand

Much attention has been given to the concept of personal branding and how to create a personal brand. But did you know that you already have one? Just as major brands such as Nike, Enterprise, and Pepsi bring certain thoughts to mind when you think about them, the same happens when a professor, internship coordinator, scholarship officer or another student at your school thinks about you.

• What is your Personal Brand? Ask yourself the following questions:
• Are you punctual or sometimes late?
• Do you pay attention to detail or make frequent mistakes?
• Are you proactive or. Reactive when dealing with potential problems?
• Are you a good communicator or have poor writing and speaking skills?
• Do you work hard or slack off?

Think about the following words. Which words best describe you?

Creative Energetic     Excuse-driven     Talkative     Confident     Organized     Late     Trouble-maker     Dedicated     Dependable     Dishonest     Arrogant     Friendly     Punctual     Lazy     Stubborn     Team member     Trustworthy     Controlling     Insubordinate

Of course there are many other words that you can use to describe your character. Looking at the above list, how many words in columns three and four describe you? What can you do to change others perception?

Example 1: You are always late and others expect you to be late.

Possible Solutions: Start earlier for your appointments. Do not agree to appointments or meeting times that you know you cannot keep. Do not over schedule yourself

Example 2: You are known by your professors for having excuses for not turning in assignments on time.

Possible Solutions: Use a planner or other tool to schedule time for your assignments. Get help from your academic support center for work you may not understand. Get used to completing assignments a day early so that you have a buffer between the time you complete the assignment and the time it is due.

Your personal brand is what comes to mind when people think about you or mention your name. Wouldn’t it be great if the Career Center staff asked for a recommendation from your professors and you are the first person that comes to mind because of what your brand communicates to others? Ask your Career Center or counselor for additional assistance with managing your personal brand.