Duke University:
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate, and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Summary
The level 14 Assistant Director of Marketing and Communications for the Office of Undergraduate Education Division of Experiential Education (OUE-EE) is responsible for planning and executing a comprehensive, strategic communications plan including web, print, video, and digital media channels for OUE-EE units offering and supporting both on- and off-campus, curricular and co-curricular activities and programs. OUE-EE is home to the Global Education Office (GEO), Duke Immerse, the Rubenstein Student-Athlete Civic Engagement Program (ACE), Duke Summer Experiences (DSE), and the Office of Global Health and Safety (OGHS). This position reports to the Assistant Vice Provost for Undergraduate Education – Experiential Education and works closely with the leadership and staff of all divisional staff to ensure appropriate and integrated communications practices are deployed to advance departmental goals and objectives.
Work Performed:
Communications Leadership – 45%
- Plan and implement communications campaigns related to changes in OUE-EE and unit policies, procedures, recruitment needs, and special events and projects.
- Establish divisional and unit-specific style guides and provide oversight of graphic and editorial standards based on Duke style guides, OUE anti-racism communications guidelines, and industry best practices.
- Oversee OUE-EE and unit-specific content editors to ensure consistency and accuracy across published materials.
- Provide leadership as chief website editor of OUE-EE websites, overseeing the work of website editing teams within EE units. Plan and document workflows for cyclical, sitewide batch edits related to dates, costs, policy changes, and application requirements. Serve as project lead for website updates and redesigns as needed.
- Serve as liaison and main point of contact with external vendors and Duke OIT teams conducting back-end development and maintenance of OUE-EE websites.
- Develop and maintain professional contacts with OUE and other Provost-area communicators, University Communications, and other offices and academic departments that have major intersections with OUE-EE units.
- Manage the OUE-EE marketing and communications budgets.
- Evaluate the usage, reach, and effectiveness of communications efforts and use this assessment to inform future content development efforts.
- Advise on and assist with matters of crisis communications in close partnership with OUE-EE and Duke crisis management leaders.
Content Production – 35%
- Conduct interviews, research, and write articles and feature stories to publicize and promote OUE-EE initiatives, activities, and programs.
- Capture undergraduate student testimonials, student-authored blog posts, and photos to illustrate immersive, civic engagement, and study away experiences.
- Develop and implement social media strategy. Stay abreast of changes in social media and make recommendations. Provide guidance and training resources for students, faculty, and staff managing social media channels in OUE-EE units and programs.
- Draft copy and lead copy editing efforts for internal resources – handbooks, requests for proposals, bulletins, and program wikis.
- Lead the production of video content to promote OUE-EE and unit initiatives and solve communication challenges.
- Write and design communication materials including newsletters, presentations, and blog posts intended for academic advisors, university administrators, and campus partners.
- Design and administer program-specific recruiting resources (e.g., digital flyers, postcards, ads, testimonials, swag) to support individual programs. Maintain a regular cycle for reviewing and updating materials and managing inventories.
Event Promotion & Support – 20%
- Working with unit leaders, facilitate OUE-EE and unit-specific participation in opportunities that raise visibility for programs and activities administered by divisional units, including fairs, panels, tabling events, event sponsorships, etc.
- Coordinate preparation of promotional items, handouts, and presentation slides for major meetings and events.
Qualifications:
Education: Work requires communication, analytical, and organizational skills generally acquired through the completion of a bachelor's degree program.
Experience: Work requires 2 to 3 years of experience in marketing, advertising, media, promotions, graphic arts, public relations, sales, or other related background to acquire skills necessary to plan, develop, and implement marketing strategies for multiple programs and entities. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Desired Skills and Experience:
- Demonstrated success in planning and implementing multichannel marketing and communications programs
- Demonstrated writing and editing skills across diverse channels and audiences, with exemplary skills in storytelling
- Demonstrated graphic design skills; portfolio requested
- Demonstrated experience creating video content; portfolio requested
- Demonstrated experience implementing social media strategy to achieve organizational objectives
- Experience in admissions marketing and recruitment
- Excellent editing and proofreading skills, attention to detail
- Ability to effectively communicate and operate in a multicultural environment.
- Strong interpersonal and negotiation skills
- Demonstrated ability to multi-task and adapt to change
- Self-motivated; able to work independently under pressure in a fast-paced environment and also as a team member
- Able to communicate and interact effectively with students, faculty, staff, and other constituents in large and small group settings
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, genetic information, gender, gender identity, national origin, race, religion, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Duke’s Office of Undergraduate Education (OUE) is committed to creating an inclusive, supportive environment, and an educational experience that recognizes diversity and cultural competence as integral components of academic and organizational excellence. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area. For more information, visit OUE’s Commitment to Diversity, Inclusion, and Anti-Racism.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Minimum Qualifications
Education
Work requires communication, analytical, and organizational skills acquired through the completion of a bachelor's degree program.
Experience
Work requires a minimum of four years of experience in publications, public relations, marketing, or a related field to direct and coordinate a comprehensive marketing and communications program
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.